Privacy Policy
Last updated: February 2026
In compliance with the General Data Protection Law (LGPD - Law No. 13,709/2018)
Introduction
Grupo OSP, through OSP Soluções de Negócio ("OSP", "we", "us", or "our"), is committed to the protection and privacy of your personal data. This Privacy Policy describes how we collect, use, store, and protect your personal information when you use our website or services.
1. Data We Collect
1.1. Data provided by you:
- Contact forms: name, email, phone, company, message
- Quote requests: registration data and tax information
- Newsletter: email address
1.2. Data collected automatically:
- Analytics: IP address, browser, operating system, pages visited
- Cookies: preferences, session, behavior analysis
- Tracking pixels: Facebook Pixel, LinkedIn Insight Tag (for remarketing)
- Click identifiers: gclid (Google Ads), fbclid (Meta), msclkid (Microsoft Ads) — captured via URL for campaign attribution
2. How We Use Your Data
- Service: respond to contacts, provide quotes, perform services
- Marketing: send newsletters, educational materials, promotional campaigns
- Analytics: improve navigation, understand visitor behavior
- Remarketing: display relevant ads on other platforms
- Advertising attribution: inform advertising platforms (Google Ads, Meta) about the progression of the commercial relationship — including lead qualification, scheduled meetings, and contract closure — to optimize campaigns. Data is transmitted in pseudonymized form (SHA-256 hash of email/phone)
- Compliance: comply with legal and contractual obligations
3. Legal Basis for Processing
We process your personal data based on:
- Consent: forms with opt-in, cookies, newsletter
- Contract execution: provision of accounting services
- Legitimate interest: analytics, security, service improvement
- Legal obligation: compliance with accounting and tax regulations
4. Data Sharing
Your data may be shared with:
- Technology partners: Google Analytics, Google Ads, Meta (Facebook/Instagram), LinkedIn
- Advertising platforms: name, email, and phone may be transmitted in pseudonymized form (SHA-256 hash) to Google Ads and Meta for conversion attribution and campaign optimization, based on legitimate interest (LGPD Art. 7, IX)
- CRM: Spotter - Exact Sales (lead storage)
- Service providers: hosting, email marketing
- Authorities: when required by law
We never sell your personal data to third parties.
5. Your Rights (LGPD Art. 18)
You have the right to:
- Access: confirm if we process your data
- Correction: update incomplete or incorrect data
- Erasure: request deletion of unnecessary data
- Portability: transfer data to another provider
- Withdrawal of consent: withdraw authorization at any time
- Opposition: question processing based on legitimate interest
6. Security and Storage
Security measures: SSL/TLS encryption, regular backups, access control, vulnerability monitoring.
Retention: data is kept for the period necessary for the provision of services and fulfillment of legal obligations (minimum 5 years according to CFC).
Location: data stored on servers in Brazil and USA (Google Cloud, Firebase).
7. Cookies and Similar Technologies
We use cookies to improve your experience:
- Essential: necessary for the website to function
- Analytics: Google Analytics (GA4), Microsoft Clarity
- Marketing: Facebook Pixel, LinkedIn Insight Tag, Google Ads (including gclid capture for click attribution)
You can manage cookies in your browser settings.
8. Contact - Data Protection Officer (DPO)
To exercise your rights or clarify doubts about this policy:
Grupo OSP, through OSP Soluções de Negócio
Phone: (19) 3272-5747
WhatsApp: +55 19 2660-3161
9. Changes to this Policy
We may update this Privacy Policy periodically. Significant changes will be communicated by email or notice on the website. We recommend reviewing this page regularly.
This policy is in compliance with Law No. 13,709/2018 (LGPD) and is valid for all users of the website ospcontabilidade.com.br.