Comércio

Integrated vision for retail, wholesale, and digital channels

We connect marketplaces, brick-and-mortar, and wholesale operations with Lucro Real accounting, protecting margins and delivering reliable data for expansion.

BRL 15 bn
in revenue monitored with advisory governance
+5,000
employees supported across client operations
98%
retention rate in advisory contracts
Want results like these? Talk to our specialized team

Precisa estruturar o canal digital do seu varejo?

Conheça nossa contabilidade especializada em ecommerce no Lucro Real para marketplaces, DNVBs, subscription e varejo omnichannel.

Segmentos de comércio que aceleramos
Comércio

Segmentos de comércio que aceleramos

Segmentos de comércio que aceleramos

Atuamos com varejo físico, atacado e redes omnichannel em múltiplas categorias.

Challenges Faced by Retail and E-commerce Companies

ChallengeBusiness Impact
Compressed margins caused by tax burden and poor pricing
Paying unnecessary taxes and carrying inventory with no real profitability
Manual reconciliation across marketplaces, POS systems, and ERP
Conflicting data and no visibility into profitability by channel
Inventory turnover managed without reliable indicators
Stock-outs, overstock, and frozen working capital
High delinquency on installment sales
Cash flow pressure and limited capacity to reinvest
Lack of KPIs by store, channel, and category
Uncertain decisions on expansion, product mix, and campaigns

OSP integrated our marketplaces, gave clarity on margins, and reduced our tax burden by 26%. Now we open new stores knowing exactly where we make money.

CEO, National Omnichannel Fashion Group
Identify with these challenges? Let's talk about solutions!

How We Support Retail and E-commerce

Integrated operations that scale with predictability

Our ApproachValue Delivered
Tax planning and price engineering by channel
Protected net margin with the right regime and tax model
Integration across marketplaces, ERP, tax, and accounting
Unified data, daily closing routines, and continuous audit
BI tracking performance by store, channel, and category
Dashboards showing real margin, stock turnover, and profitability
Credit, collection, and accounts receivable management
Delinquency kept under control and cash flow predictability
Playbooks for physical and digital expansion
Repeatable model with KPIs and governance to launch new channels

We now monitor margin per channel every day. With OSP we cut inventory losses and increased net profit by 18% within 12 months.

CFO, Food Marketplace

Real Profit for Commerce: When Is It Worth It?

Commercial operations with net margin below 8% (retail) or 12% (wholesale) generally pay less taxes in Real Profit than in Presumed Profit.

Taxation on actual profit, not on fixed presumption of 8% or 12%
PIS/COFINS credits on freight, warehousing and logistics services
Deduction of operating expenses (store rent, marketing, payroll)
Loss compensation in seasonal or investment periods

Retail chains, wholesalers and omnichannel operations with compressed margins find in Real Profit the flexibility to grow without proportionally increasing tax burden. It's especially advantageous during expansion, when expenses are high and margins are still consolidating.

Want to implement these solutions in your company? Let's talk

Success Story: Omnichannel Retail Group

Cenário

12 physical operations, owned e-commerce, and marketplace presence. Annual revenue: BRL 45 million

Desafios

  • Wrong tax regime (Presumed Profit) squeezing margins
  • Broken integrations between marketplaces and ERP created discrepancies
  • Average delinquency of 11% on installment sales
  • No visibility into margin by channel or product

Soluções Aplicadas

  • ✔️Migration to Actual Profit with a 24% tax reduction
  • ✔️Full marketplace–ERP–accounting integration with daily audits
  • ✔️Delinquency reduced to 5% with structured credit policies
  • ✔️Daily BI tracking margin per product and channel, supporting expansion to three new stores

Resultados

  • 24% reduction in total tax burden
  • Delinquency cut from 11% to 5% with structured credit policies
  • 18% higher net profit in 12 months powered by omnichannel BI

Today we know channel profitability in real time. OSP built a safe, scalable model for us to grow both offline and online.

COO, National Retail Group

Empresas do setor que confiam na OSP

Resultados reais de clientes similares ao seu negócio

comercio

O fantasma do Lucro Real nos assombrava. A OSP nos deu segurança para migrar com planejamento. Em poucos meses no novo regime já colhemos ótimos frutos.

Inovashop Ecommerce

CEO

E-commerce

Por que o comércio confia na OSP

Somos contadores e parceiros de negócio. Unimos contabilidade especializada em comércio no Lucro Real, tecnologia e presença executiva para que cada rede mantenha margem, cuide do time e cresça com segurança.

Specialized in retail under Lucro Real

For 48 years we've structured accounting for retail. We understand store operations, inventory, losses, and expansion. That's why we deliver dedicated squads, omnichannel metrics, and governance that meets audits, boards, and senior management.

Tax governance by state, channel, and product family

Tax planning, credits, and special regimes designed for your physical retail, wholesale, cash & carry, or franchise reality, with a team available to answer every question.

POS–ERP–accounting integration without rework

Daily reconciliation of sales, cards, gateways, and tax with connectors for TOTVS, Linx, SAP, Senior, Bling, and proprietary systems—no rework for your team.

BI for margin, inventory, and turnover per store

Dashboards crossing real margin, turnover, stockouts, losses, and profitability by category, SKU, and channel, delivered in executive language for quick action.

Playbooks for expansion and franchises

Physical and digital expansion models with replicable metrics, contracts, and governance, built with your team to reduce uncertainty.

Multichannel advisory service

Dedicated squads, executive rituals, and war rooms for quick decisions with financial and commercial leadership—human, advisory, and continuous presence.

Structure retail accounting with a Lucro Real specialist

Talk to an OSP expert and see how to protect margins, control inventory, and grow with clear results.

Desde 1977

47 anos de história

+600

empresas atendidas

R$ 120M+

em economia tributária

14 estados

presença nacional

98%

retenção em contratos consultivos